A web service for IG Securities that uses AI to analyze data from more than 7,000 global stocks and generate music based on market trends. Designed for younger users who may be unfamiliar with investing, the service translates complex financial data into an audiovisual experience. By connecting stocks, AI, and artists, we designed a UI/UX that allows users to explore market trends through sound and visual expression.
The key visual represents the service's core concept of transforming stock market data into music. It was developed as a visual foundation for both the campaign and the digital service, connecting the financial data, music, and AI-driven experience through a consistent graphic language.
Instead of presenting stock data only through conventional charts and metrics, we translated market trends into music and visual particles. AI-generated audio and visual elements allow users to explore changes in stock data through both sound and motion. A familiar music-player interface was used as the foundation, making the audiovisual experience approachable while keeping the underlying data visible.
Although the service processes a large amount of financial data and AI-generated content, the user-facing experience was kept focused and minimal. We reduced unnecessary steps between artist selection and music playback, allowing users to move quickly into the audiovisual experience without having to understand the underlying technology.
By combining data visualization, audiovisual interaction, and the visual identity of IG Securities, we designed an alternative way to encounter financial information. The service brings together financial data, AI, and music within a single digital experience, creating a new point of contact between the brand and younger audiences.
