The official website for the Toranomon Advertising Festival (Toradfes), launched in 2025. We integrated the event's key visuals into a responsive digital experience while structuring complex information such as sessions and speaker profiles for intuitive navigation. Designed with future editions in mind, the platform was built with a scalable structure that can be maintained and extended over time.
We incorporated the event's distinctive stripe pattern and character into the interface, combining them with dynamic typography and animation. The visual system brings the event's playful and energetic character into the digital experience while maintaining clarity across the interface.
We structured session schedules, speaker profiles, and other event information into a clear information architecture, helping users find relevant content efficiently. Particular attention was given to responsive layouts and scroll interactions so that the timetable remains readable and easy to navigate on narrow mobile screens.
The website combines the event's visual identity with a structured information architecture, creating a platform that supports both brand expression and practical information discovery. The scalable structure also allows the experience to adapt to future editions of the event.
