A portal site designed to communicate TBS's vision for the future, including future branding, area development, and global expansion, to a younger audience. Users can explore a 3DCG virtual city by scrolling through the page, combining an intuitive interaction model with an immersive spatial experience. To maintain web performance across devices, we used a lightweight pseudo-3D approach instead of relying on fully rendered 3D environments.
The experience allows users to move through a 3DCG virtual city in sync with page scrolling. Rather than introducing a separate 3D navigation system, we used scrolling as the primary interaction, allowing users to explore the space through a familiar web interaction. A lightweight pseudo-3D approach was used to balance spatial expression with web performance across devices.
While the 3D experience creates an engaging way to explore the site, the primary purpose remained clear information delivery. We therefore provided a conventional 2D content navigation alongside the spatial experience, using a familiar GNB and flat text-based layouts for detailed information. By combining spatial exploration with conventional web navigation, the site presents TBS's future-oriented vision while keeping its content accessible and easy to navigate.
