A mobile web service created to commemorate Netflix's 10th anniversary. Through a Tinder-style swipe interaction, users categorize the titles they have watched and explore their viewing history in a playful way. Based on the results, the service generates personalized titles, videos, and images that users can share on social media.
Moving beyond a conventional survey format, we introduced an intuitive card-swiping interaction to categorize the titles users had watched. The interaction was designed to make the process of reviewing viewing history more active and engaging.
Rather than treating search as a purely functional input form, we designed an immersive interface that reflects Netflix's visual identity. Real-time feedback responds to user input as they search, helping users discover and select titles within the experience.
Based on the user's interactions, the service generates personalized titles and custom images reflecting their viewing history and preferences. The results are provided as both videos and still images, creating a natural transition from the experience to social sharing on platforms such as Instagram.
The experience combines playful interaction, personalized content generation, and social sharing to create a digital experience around Netflix's 10th anniversary. By connecting the user's viewing history with a personalized result, the service turns a simple retrospective into an interactive brand experience.
